• Seamless Outlook Integration that uses native Outlook functionality including previewing & conditional formatting to drive fast user acceptance & minimise training costs.
• Intuitive interface that eases adoption with familiar MS Office tools & navigation to dashboards, CRM emails, personalised views & workflows.
• Role based access to CRM data so you can access the information you need & in format you want.

• Automates business rules & workflows that cut manual work & streamline your processes.
• Guided scripts that give your teams step-by-step guidance through any process to enforce your rules & improve data entry quality.
• Advanced personalisation to adapt Dynamics CRM to manage any team, process or relationship that's relevant to your business.
• Flexibility of deployment with options for hosted CRM & on-premise implementations.

• Real-time dashboards that actively monitor performance and track progress towards your goals for informed decision-making.
• Connects with other technologies for integration between internal & external systems to reduce operational costs & improve the accessibility of information from a single interface.
• Leverages Microsoft technologies to utilise existing investments in Microsoft Exchange, MS Office & Sharepoint. 
• Cloud development that ensures your hosted CRM system offers the same level of customisation as an on-site installation.
• Protects IT investments with a flexible .NET platform that doesn't lock you into a specific deployment method and is easy to upgrade, move and extend.

• Relationship management - use the familiar, intuitive MS Office style interface to interact with customers. Read more about the CRM user interface.
• Flexible access - use CRM in Microsoft Outlook, web browser or a mobile device. Live access or work offline & synchronise updates.
• Actionable business intelligence - empower all CRM users with dashboards, charts & report analytics that keep important metrics visible for proactive, nimble decision making.
• Process automation - customise MS Dynamics CRM to fit the needs of your business with process automation & workflows that enforce consistency & streamline processes.
• 360° customer view - CRM links with external data sources for a complete relationship view to identify new selling opportunities & deliver a personalised service.
• Manage any relationship - anything relationship management (xRM) deals with all your processes & relationships structures including one:one, one:many across all relationship types including contacts, buyers, partners, agents & custom entities.

Improves User Productivity

With familiar, intelligent and connected experiences Microsoft Dynamics CRM 2011 is all about delivering the power of productivity.

Marketing Automation

End-to-end management of marketing activities that rapidly launch new products and offers, determine the right marketing mix and measure the marketing impact on bottom line results.

Sales Force Automation

Specialist sales tools that help to shorten lead cycles and reduce the cost of selling including real-time dashboards, goal management and process automation that reduce administration and give people more time to sell.