CRM marketing and lead generation tools help businesses profile and market to groups of people, companies and other contacts by geographic areas, products, specific industry types and more criteria.
Marketing campaigns can be planned and tracked in CRM for individual activities or campaigns that consist of multiple steps including mail shots, emails, phone calls, literature drops, events and seminars with each process tracked in CRM.
Campaign dashboards and lead tracking tools demonstrate the actual return of leads generated and lead scoring processes help marketers assess if individual opportunities are 'sales ready' to develop a unified effort between sales and marketing teams.
Marketing functions for CRM include:
- Tracking of opt-in / opt-out preferences & web lead capture feature
- Creating static & dynamic lists for precision segmentation
- Tracking budgets and campaign costs for accurate ROI analysis
- Manually or automatically assigns tasks and routes leads to individual or sales teams to ensure that new opportunities are quickly acted on
- Integrated email marketing that reports individual user responses to earlier messages so new campaigns can to be created with increased personalisation based on anticipated interests and known preferences.
With start-to-finish tracking marketing teams can gain real-time insight to assess campaign results and use this intelligence to develop new campaigns that build brand awareness and generate profitable returns.
