|
dotMailer reports in Microsoft CRM reveal:
- Who opened your email
- Who clicked through to your site
- Where they clicked on your email
- Where they went on your site
- Who 'converted'
- Your campaign ROI
Use standard reports to generate lists of hot leads for follow-up, pinpoint your most popular content and landing pages, and assess who your most responsive recipients are.
Email campaign reports include:
- Campaign delivery, open and forward rates
- Individual contact actions
- Email links clicked
- Bounces and un-subscribes
- Emails posted to social network sites
- Direct comparisons between email campaigns
- Overlay hotspot reports that shows the density of clicks on your template
- Email client analysis that reveal which applications are most frequently used to read your messages
- Geographical response maps that reveal email opens & enable contacts to be selected by location
|
Email reporting summarises the responses to each campaign to assess results & optimise future message
|
