|
Full marketing functionality is available with the Advanced edition of Sage CRM
Targeted marketing
By storing unique contact attributes in a central database Sage CRM enables marketers to profile contacts and produce highly targeted communications.
Order patterns, products of interest, company turnover, demographics and other data can all be stored and retrieved to target the right people with right message at the right time.
Campaign management
Every marketing campaign phase can be tracked to provide rich analysis and campaign measurement.
- For campaigns phased over weeks and months, Sage CRM enables teams to manage contact lists, track budgets and plan communications.
- Sales and communications can be matched to specific marketing activities for automated response tracking enabling on the spot assessment and accurate return on campaign analysis.
- In-built marketing reports help teams identify which campaigns worked well to run successful repeats and profitably focus marketing resources.
- Check campaign progress and results on-demand to monitor performance and assess the return achieved. Drill down to check leads and review what business was generated.
With this level of marketing detail, Sage CRM provides teams with a sound basis for making decisions about future marketing activity without guesswork.
Marketing automation
-
Full workflow management ensures that leads are automatically routed to the right team members for immediate action.
-
Sage CRM can be configured so that campaign responses trigger sub-lists for the next campaign wave with positive responses automatically moved to sales with the remaining contacts retained on a reminder list for follow-up communications.
|
|
SAGE CRM
DEMONSTRATION VIDEO
|
|
Marketing Campaign Planning & Reporting
|
|
|
|
Communicating your message
As a communications centre, Sage CRM distributes emails and mailers in just a couple of clicks. Create personalised templates, choose a target list, add any attachments and wait for the phone to ring!
A copy of each message is automatically saved in the communications history against each recipient so its easily accessible to everyone.
By integrating Sage CRM with Sage E-Marketing users are able to assess what action individual contacts have taken in response to your email campaigns to better understand their preferences and assess how interested individual contact are. This includes the number of times an email has been opened and clicks followed.
Manage Telemarketing Campaigns
|
